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Ruj
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Posted on Thursday, August 30, 2012 - 09:15 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)


Chitti_babu:


Entertainment Tax myth : Recently a leading newspaper & some websites reported that Telugu films pay a 50% entertainment tax. Its untrue, they pay anywhere between 15-20% almost as much what Telugu films pay in AP.



what the frockkk...eedu confuse ayyi andharini chesthunadaa...leka nijamgane nenu confuse ayyana..

tamilnadu lo dubbing films payi ekkuva tax undi somewhere around 40-50%..

dani gurinchi andharu cheppindhi..


veedu probably telugu films teluglone release avuthe TNlo entha tax oo chebuthunadu...daani gurinchi evadu adigadu ani...

Visalandhra book house, koti - one stop place for all telugu literature..(books,novels, literature etc)..
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Madrascalcutta
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Posted on Thursday, August 30, 2012 - 09:03 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

So in other words, you and I have said pretty much the same from different angles.
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Saint
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Posted on Thursday, August 30, 2012 - 08:35 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)


Madrascalcutta:

Allu Arjun's fame is exaggerated in Kerala is what I wrote, not taking away anything from his achievements. Nothing more or less. If I had written Allu Arjun is a bad dancer, that would be a joke. But if I had refuted any claim that Allu Arjun was the best dancer in South Indian films, I won't be wrong.




mastaru meeku language problem aa? ardham kaada seppedi? telugu nunchi AA matram peekina magodu evadunnadu? ademante adi hit ..idi flop antav....aadiki decent following vundi...allu arjun Mallu land lo competing with mummutty/ mohan lal ante comedy anukovachu....telugu heroes lo biggest cross over ane danilo contradiction emiti?


mallu hindu news/new indian express mallu/rediff mallu lo articles migatha telugu stars evadikanna paddayya antha pedda articles?

aadu edo peekadu kabatte aadi interviews/aadi gurunchi news lu vuntayi....

aarya -2 2 crores pre-business chesindi, gaja pokkiri 67L on day1 collect chesindi...aadiki atleast oka 2 crs market anna vundi..migatha vallaki dubbing karchulu kooda raavu
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Madrascalcutta
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Posted on Thursday, August 30, 2012 - 08:17 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

There are no numbers for comparison of how big a hit his films are... I have already read the top two links, and I read the rediff article when it was first published. These are simply articles used for promotion. Any actor will do that even for flop films, as Allu admitted he did Vedham. I have read that Tamil films are dubbed to Telugu despite box office results of most because table profits are made based on dubbing costs being the only expense.

Allu Arjun's fame is exaggerated in Kerala is what I wrote, not taking away anything from his achievements. Nothing more or less. If I had written Allu Arjun is a bad dancer, that would be a joke. But if I had refuted any claim that Allu Arjun was the best dancer in South Indian films, I won't be wrong.
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Saint
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Posted on Thursday, August 30, 2012 - 07:45 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)


Madrascalcutta:

Apart from Happy, which one of Arjun's films were big hits in Kerala? On par with Happy?




http://newindianexpress.com/entertainment/malayalam/article5 94705.ece

Allu Arjun is undoubtedly a superstar in Mollywood, if you consider the kind of reception his movies get in Kerala. With smash hits like âAryaâ, âBunnyâ, âHappyâ packed with action, dance and music sequences, he seems to have striked the right chord among Malayalis, the evidence being the huge fanbase he has amassed in Kerala.

enough?


http://www.thehindu.com/arts/cinema/article3816110.ece?texts ize=small&test=2

Allu Arjun finds it a rather unique feeling to have a crazy fan following in Kerala. âVery few Telugu heroes enjoy this rare honour. I am proud of it,â says the âyouth iconâ, who is much loved for his wacko moves and âstyleâ by the Malayali audience.


Stylish Star, Bunny...

Arjun has several quirky sobriquets to match his on-screen persona. Hoardings announcing his films flaunt them, too. Mallu Arjun, Stylish Star, Bunnyâ¦are some of the most popular. Most of Arjunâs films have been dubbed to Malayalam. Arya, Happy, Desamuduru and Parugu were well received.

http://www.rediff.com/movies/report/south-telugu-allu-arjun- rocks-in-kerala-too/20100204.htm

Divya Pictures Palakkad is releasing the film on a huge scale with 100 prints. The film has in fact done business of Rs 2 crore prior to its release.

The stylish star's earlier films like Happy, Arya, Desamuduru and Parugu have all been dubbed into Malayalam and released in Kerala where they have done very well.

chaala?
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Madrascalcutta
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Posted on Thursday, August 30, 2012 - 07:20 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

Apart from Happy, which one of Arjun's films were big hits in Kerala? On par with Happy?
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Saint
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Posted on Thursday, August 30, 2012 - 07:14 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)


Madrascalcutta:


I try to keep up with Telugu, Tamil, Malayalam and Hindi industry. I read their forums. Trust me, happy was a big hit. But after that, nothing matched up. Profitable, maybe. Big hit, doubtful.

I would be the first person to applaud hits. This industry needs them, if not the rich industry families. Vijayashanthi's Vyjayanthi IPS, Soundarya's Ammoru, Nag's Shiva and Geethanjali, Anushka's Arundhati are a few of the actual big hits in Tamil.

I have been watching Malayalam films for 10 years now. I have been following the industry since many years. From what I read on their DBs, this is what I gather.




nenu kerala lo 2 years vundi vacha.....nuvvu forums lo chadivi septhav..ade difference... teleugu nunchi biggest cross over allu gaadu...migatha valla movies release cheyyali antene pedda idhi....
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Madrascalcutta
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Posted on Thursday, August 30, 2012 - 06:57 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)


Saint:




I try to keep up with Telugu, Tamil, Malayalam and Hindi industry. I read their forums. Trust me, happy was a big hit. But after that, nothing matched up. Profitable, maybe. Big hit, doubtful.

I would be the first person to applaud hits. This industry needs them, if not the rich industry families. Vijayashanthi's Vyjayanthi IPS, Soundarya's Ammoru, Nag's Shiva and Geethanjali, Anushka's Arundhati are a few of the actual big hits in Tamil.

I have been watching Malayalam films for 10 years now. I have been following the industry since many years. From what I read on their DBs, this is what I gather.
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Saint
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Posted on Thursday, August 30, 2012 - 06:46 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)


Madrascalcutta:

Allu Arjun's fame in Kerala is exaggerated. His films, other than Happy, were not big successes.


edo pedda telisina vaadi madiri septhunnav kada...aarya hit...

mana telugu heroes lo biggest sucecss ante doubt emundi? exaggeratioon emundi?
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Madrascalcutta
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Posted on Thursday, August 30, 2012 - 06:10 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

But Allu Sirish debuting in Tamil and trying to make a market there has more to do with their being too much competition at home, having 3 star heroes in the family, than in trying to open a market.

Let's face it. Who wouldn't want the money, fame and glamour involved with being a hero?
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Madrascalcutta
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Posted on Thursday, August 30, 2012 - 06:09 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

But leaving the points on the below post aside, I think, pan-India, people like rich films that are engaging. So movie lovers, not general audience, will certainly like films of any language that fit into that bill.

I have seen people renting out Malayalam, Tamil, Telugu and Hindi films even when they don't know the language, if they hear the film is good.

So don't go in expecting the same reception as a Hindi star film or industry star will get... go in expecting the reception given to a newcomer and work hard. Maybe the fruits of your labor will be good fortune.
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Madrascalcutta
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Posted on Thursday, August 30, 2012 - 06:05 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

Some points are valid but a lot are not. Allu Arjun's fame in Kerala is exaggerated. His films, other than Happy, were not big successes. Likewise, I think remakes of Tamil films were going on an all time high in the late 90's and early '00s.

Seventy-five percent of today's Telugu star actors are heroes because of their family. They had fixed camps and fixed fans. Heck, some stars like Mahesh, Prabhas, Charan had fans on their debut films. An actor without a debut hit like Chaitanya was offered 4 crores for his second film. These star films are made to emphasis their background and praise their camps.

How do you expect the Tamil/Malalyalam audience to accept heroes who would never have met the cut of a hero in their industry? The Allu camp has enough money to push their heroes on audience. But even then, it was the readymade megafans that allowed AA to enjoy stardom. In Tamil nadu and Kerala, your dance skills aren't going to be graded. Other factors matter.
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Kuyyo_morro
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Posted on Thursday, August 30, 2012 - 02:43 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

Perfect article. Tamil sodarul kuda kottha hero cinemalu baaga chusthaaru. Mana cinemalu mainly comedy based untaayi like Trivik movies, Dookudu which need actors like Brahmi, Kota etc. Mana ctaste of comedy ki vaalla taste of comedy ki ki theda undi. Difficult to market them in Tamil.

Ade serious movies or hero centric movies like Pokiri ni easy ga market cheyochu.
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Saint
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Posted on Thursday, August 30, 2012 - 02:40 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

perfect....... mana heroes dhe tappu.... ippatiki kooda kerala lo some musical nights lo sankarabharanam telugu song tho start chestharu....alanti movies manollu okappudu teesaru...bommarillu lanti movies kooda remake kakunda dub chesi vunte baaga market perigedi....Magadheera direct release ayyi vunte inka bagundedi...

Eega tho RM enter ayyadu...good going...


eedu edhave kaani...some times analysis baaga chesthadu...
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Chitti_babu
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Posted on Thursday, August 30, 2012 - 02:29 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

I do not wish to get into the argument of the qualitative aspects of Telugu v/s Tamil films. I think both the industries have produced some fine films in the recent years. I would say, creatively Telugu is going through a slump right now. Most of the recent hits are more pot boilers & masala films. That said, there are a lot of movies made in AP, that are worthy of a TN audience. And I know many average movie goers (atleast in Chennai) who watch Telugu movies on DVDs with subtitles. All of them have seen Happy Days, Magadheera, Bommarillu and Arya on DVDs.

I wish to address the myth many people in AP have that Tamil audience is not welcoming of âoutsidersâ. This is untrue. Two of the biggest stars of Tamil Cinema are âoutsidersâ. Former CM MGR was a Malayalee born in Sri Lanka, Superstar Rajinikanth is a Maharashtrian born in Karnataka. Yes, it is a little harder to win the audiences in Tamil Nadu. But, various other factors have acted against Telugu movies, which I stated below. This should convince our trade people that dubbing films are not a âthreatâ to our local boxoffice per se. Instead of trying to ban them, we should contain them â or even better try to take our movies to TN. Though harder, instead of trying to restrict the growth of non-Telugu films, I feel its better we try to expand our market beyond our state. We might not be able to compete with Hollywood, or probably Bollywood in budgets & reach, but Tamil cinema is a âcompetitorâ who weâre equipped enough to match.

1) Remake rights sold instead of dubbing : Over the years, most of Telugu super hits like Bommarillu, Varsham, Arya, Thammudu, Amma Nanna O Tamil Ammayi, Kick, Ready, Pokiri, Okkadu have only been remade in Tamil, where as the biggest of Tamil hits got dubbed into Telugu â Anniyan as Aparichitudu, Sivaji, Endhiran as Robot, Dasavatharam, Boys, Singam as Yamudu, Ghajini, Paiyya as Awara and others.

It was either the case that our Producers dint bother venturing out of the state. Since we never cultivated a âdubbing marketâ, the remake rights of a Telugu films would fetch better money and lesser effort instead of dubbing it. If not the Producers, our stars atleast should have taken the initiative to have their films dubbed & released in TN. But, I donât know the reasons why â but most dint bother. They were busy focussing on expanding their markets in AP itself.

A lot of Tamil actors have literally made their careers out of Telugu remakes. A huge lost opportunity for Telugu stars, as the movie got remade and not dubbed.

2) Shortage of theatres â biggest factor : The single largest problem faced even by Tamil films in Tamil Nadu is a huge shortage of theatres. Despite having a population of over 6 crores and a movie-crazed population, the state has only about 925 theatres of which only 700 are active theatre which screen first-release films. Even big-budget Tamil films need to fight out every Friday to get the best screens. Forget Telugu dubs, most small-budget Tamil films itself arenât able to secure screens for their release.

With no Telugu star having a built-in market in Tamil, big Producers & distributors who have the might to secure screens dont usually show interest in dubbing a film. Arundathi was released by Ramanarayan, a leading distributor and gave the film a superb campaign and theatres, which resulted in the movie grossing over Rs 10 crores from TN. There have been rare instances in the past when Nagarjunaâs Geetanjali, Shiva, Vijayashantiâs Vyjayanthi IPS & Ammoru despite being dubbed films, achieved mainstream success in Tamil Nadu.

Andhra Pradesh on the other hand has 1600 screens, of which nearly 1400 are active first release theatres. A big tamil movie usually releases in in 250-300 theatres, a number which mid-budget Telugu films achieve. A big film releases in 20 screens in Chennai, where a big film releases in 50-60 theatres in Hyderabad. With so many theatres, there is a dire need for âcontentâ. Unlike TN where there is an excess supply over demand, there is a supply shortage in AP. We have huge 800-1000 seater theatres, which are starved of good films. This makes it easier for a dubbed film, be it Hollywood, Hindi or Tamil to secure good screens for itself.

And considering the dismal success rate of our industry in the last 3-4 years, exhibitors are more than happy to screen a good film which can fill seats regardless of Hollywood, Hindi or Tamil dubbed.

3) High publicity cost : The cost incurred to publicize a big-budget Telugu film is about Rs 75 lakh and can be stretched to about a crore, if the film is a superhit and has a long run in the boxoffice. Where as a Tamil requires Rs 2 crore and upto Rs 2.5 to do an elaborate marketing campaign in TN. Even small budget Tamil films have to shell out such big monies to publicize their film.

One of the reasons for such high costs is â in Telugu, Producerâs Council restricts the number of ads a Producer can put on TV & print. In return it also subsidizes the cost of trailer. It costs Rs 3000 (on the higher side) for a 30 second TV spot in a Telugu channel for a Telugu film, where as the rates for TVCs in Tamil channels go upto Rs 20,000 for a 10 second spot, making it very expensive for Producers to buy TV spots. Unlike in Telugu, Producers do spend a lot on magazines, radio and outdoor since each of those mediums have a huge reach.

Putting it in perspective, a dubbed Tamil film just needs to spend Rs 40-50 lakh to a do a good marketing campaign in AP, where a Telugu dubbed film has to shed nearly Rs 1.5 crore to do the same in TN. This is another barrier to entry. As it is Telugu films are yet to have a market in Tamil & having to spend such huge amounts only on publicity further deters Producers from trying to release Telugu films in TN.

4) Negative perception of âdubbed filmsâ : Another minor but important factor is the negative perception towards Telugu dubbed films amongst the mass movie going audiences. Since, most good Telugu films are remade â the audience dont get a taste of our Telugu fare. They watch the remakes & the credit for the film goes to the director and actor who remade. Fair enough.

The average and below-average Telugu films, which are not remade usually get bought by small time distributors, who do a bad dubbing job & release it in 20-30 B-grade screens across the state. So, over the years for the mass audience in TN, Telugu films are associated with B-grade fare. Hence, when the audience see those shoddy posters with non-familiar faces, they presume its low-quality fare.

Luckily this is changing slowly as some of the films that got dubbed, performed very well on satellite fetching good TRPs. Athadu (dubbed as Nanda) is one such example. This perception can only be corrected with time.

5) 15 years of in-roads : Tamil films being dubbed in Telugu is nearly a 25 year old practice, and this trend picked over the last 15 years. A lot of Kamal Haasan, Shankar & Rajinikanthâs films have been dubbed and released in AP along the years, familiarizing the audience with the star. These 2 stars & Shankar do enjoy strong brand equity amongst the Telugu audience. These were followed up by Suriya, Vikram and Karthi who took interest in creating a market for themselves in AP.

No Telugu star was willing to act in the Ghajini remake when we had the rights, hence we dubbed the film & released it in AP. The film went onto be a superhit and created the market for Suriya, which he later capitalized upon. Likewise, Vikram built a market here after it opened up with Aparichitudu (Anniyan) and Karthi with Yuganiki Okkadu (Aayirathil Oruvan). These stars have done films, that are worthy being dubbed & took interest in creating a market for themselves in Telugu. This is also the reason why despite being big stars in TN â Vijay, Ajith & Silambarasan do not have a market in Andhra Pradesh. They never built it. Bottomline, Tamil cinema has a 15 year head start trying to take its movies beyond its home state. And Telugu cinema seriously is yet to start.

Damage Reversal : On the other hand, Telugu films & actors only had sporadic success in Tamil Nadu, were not able to build a market in TN. Its only now that a lot of stars are realizing the huge opportunity that awaits them if they venture beyond their comfort zone & try to create a market for themselves in TN. I know for a fact, many of todayâs young stars are looking at how take their movies to the Tamil audience.

The size of the domestic boxoffice of Telugu and Tamil films are the same. With twice as many theatres as TN & bigger population â Andhra Pradesh is slightly a bigger market from what the trade say, though there was never a formal study conducted to prove this. Still, an A-list Telugu starâs market is limited to Rs 35-40 crore, because theyâre restricted to only AP & Karnataka, where are the market of Tamil stars expand upto Rs 50 crores as they have this huge market in AP, add Kerala & Karnataka to that. Pay back time, isnât it?

Entertainment Tax myth : Recently a leading newspaper & some websites reported that Telugu films pay a 50% entertainment tax. Its untrue, they pay anywhere between 15-20% almost as much what Telugu films pay in AP.

Overseas market : Tamil cinema enjoys a bigger overseas market as the Tamil diaspora is huge, especially the long settled ethnic Tamils in Malaysia & Singapore, Sri Lankan Tamils in Canada & Europe. Tamil and Telugu movies have similar sized markets in Gulf, US and Australia. But overseas is still a small territory in the whole scenario & is not a game changer.

Advantage Karnataka : With the exception of Rajinikanthâs films â the market for Telugu films in Karnataka is much bigger than that for Tamil films. An A-list Telugu actorâs film collects 150% of that an A-list Tamil actorâs film in the Sandalwood state. This is of the historical, linguistic & cultural similarity both the states have. So the edge Tamil films have because of a larger overseas market gets nullified in Karnataka.

Tamil directors are enterprising : Another observation I wanted to share is, Tamil directors have been more enterprising and have directed straight Telugu films, original films or remakes of their own work. Mani Ratnam with Gitanjali, Selvaraghavan with Aaduvari Matalaku, Gautham Menon with Gharshana & Yem Maya Chesave, Dharani with Bangaram, S. J Surya with Khushi, Murugadas with Stalin. Amongst the directors â Shankar & Gautham Menon are brands who can sell a film with their own credibility. On the other hand, our Telugu directors have mostly confined themselves to Telugu cinema. The only exception in the recent times is Krish Jagarlamudi who directed Simbu starrer Vanam, a remake of his own Vedam. The point is, our filmmakers and stars have not been enterprising enough.

Kerala rising : Tamil films are released directly & not dubbed in Kerala. Despite the language barrier, most Tamil stars enjoy a large following and market. But Telugu films have started catching up off late. I donât wish to brag, but Allu Arjun is the biggest cross over success in Kerala. His films enjoy a good market in Kerala & is expanding. Films of other stars too have started doing well. Dheera (Magadheera dubbed) was a superb success in the state, despite the late release. With time, I feel Telugu films can close the gap when it comes to the Kerala market.

Tamil actors do have some factors acting in their favour, which makes it easier for them to break into Telugu. Rather than cribbing over it, its better we accept the fact and work on strategies to tap into the Tamil Nadu instead. Our younger actors are definitely a talented lot â as talented as their counterparts in Tamil. With a little persistence, some strategizing and some luck, I am sure we can take our movies to the Tamil audience & expand the market for a Telugu film.
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Goonda
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Posted on Thursday, August 30, 2012 - 02:29 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

eedi bonda..
Sasibabu: If TDP loses next elechens, i will donate 10% of my salary to TDP

Skywalker: Bala chiru type kadu.....narasimha swamy avataram etti posani gadi pegulu medalo esukuntadu
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Chitti_babu
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Posted on Thursday, August 30, 2012 - 02:28 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

Allu Sirish Blog lo.....raasadu....good write up

http://sirishallu.com/?p=162#more-162

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