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Chalanachithram.com DB » TF Industry related » Archive through July 26, 2012 » Online Piracy – It’s the Batman Vs Joker problem « Previous Next »

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Kuyyo_morro
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Username: Kuyyo_morro

Post Number: 8596
Registered: 02-2011
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Posted on Thursday, July 26, 2012 - 01:28 am:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

Netflix di maree comedy ga undi. English olla cinemalu malli vallake chupisthaara endhi.
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Mahesh_fan
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Username: Mahesh_fan

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Posted on Thursday, July 26, 2012 - 01:26 am:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)


Diviseema:

i feel more than anything else , its lazy attitude making people to downlaod piracy. laptops ki atukkupoyi, every bill, every communication anni finger tips meedha alavataipoyi, its easy to them to download and see rather to go to cinemas. hmmmmm eppudu em cheyyali. evaridi thappu.




thapu ni ela avoid cheyalo cinema tesay valla chepali ..piracy lo chudakandi anthay ..prathi booku cinema chudaru kadha
Disclaimer : Videopod.in site is mine.
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Diviseema
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Username: Diviseema

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Posted on Thursday, July 26, 2012 - 01:24 am:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

i feel more than anything else , its lazy attitude making people to downlaod piracy. laptops ki atukkupoyi, every bill, every communication anni finger tips meedha alavataipoyi, its easy to them to download and see rather to go to cinemas. hmmmmm eppudu em cheyyali. evaridi thappu.
Oka Jagan Fan http://i.imgur.com/w4y3c.jpg
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Pointblank
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Post Number: 526
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Posted on Thursday, July 26, 2012 - 01:23 am:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

good write up...
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Razesh
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Posted on Thursday, July 26, 2012 - 01:12 am:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

This is what happens when an unstoppable force meets an immovable object” ~ Joker in Christopher Nolan’s The Dark Knight.

Everyone’s talking about online piracy these days, thanks to a ‘press meet’ where the team of Eega warned NRIs that they cannot go scotfree, if they are caught pirating films. While I don’t want to take sides on this issue, the important point to note is that Andhra Pradesh Anti Video Piracy Cell (AVPC) has signed a pact with MPA (Motion Picture Association) to fight against online piracy. Apart from extending all possible support to track people who indulge in piracy, this also means that AVPC can seek the help of MPA to track down pirates in the US, if they wish to. Since every Hollywood film carries a ‘FBI Warning’, with respect to copyright protection, this pact between AVPC and MPAA has the potential to be much more powerful than what it may seem to be. However, that’s not what is the main crux of this blog. It’s great that AVPC is doing everything it can to raise awareness about online piracy and the loss incurred by Telugu film industry, the bigger question is will people sympathize with film industry so much that they’ll stop pirating films? My guess is, a big NO.

Few days ago, Kim DotCom, the founder of Mega Upload, wrote this open letter to the studios in Hollywood where he talks about how they don’t understand the possibilities of internet. He throws light on several interesting points which ironically is not what the Hollywood studios want to listen, at least not right now. If that’s the state of Hollywood studios, one can totally understand how Telugu or other regional film producers react to online piracy. Everything which might have an impact on the box office revenue including negative buzz on social media, blogs and reviews irks them. In the age of internet, where sharing opinions, however mundane and sometimes ridiculous they may sound, it’s simply impossible to clamp down a voice. It’s democracy at its best and an unstoppable force which a lot of people in film industry do not completely understand.

Online piracy of films is indeed a menace and there’s no denying that film industry is losing a lot of money. Every problem has a root cause and before we scream our lungs out about piracy, it’s also important to understand why people download films. Here are some of the responses which I got from some people on Twitter when I asked them the reasons behind why people download films illegaly.

1) Black Tickets

Everytime a big film releases, there’s a dearth of tickets no matter how many shows that film has. Reason? Almost 30-40% of the tickets are sold in black at exorbitant prices (depending on the hype surrounding the film) to people who can’t wait to watch the film. Usually, the prices are double of the actual ticket’s cost; however, sometimes it may even go up to 4-5 times the actual cost. Now, there’s a strong allegation that the theatre owners themselves encourage such activities and producer too get a certain percentage from this share. I don’t know how far that’s true, this is a big problem because people just don’t want to spend too much on watching a film, especially when they go out with their family.

2) Availability of Movies

One of the biggest concern is the availability of movies or the lack of it. In Andhra Pradesh, a big film is released in every small nook and corner of the state; however, Telugu film audience is spread across the world. In countries like USA, UK, Canada and Australia, their number is large enough to release a film and hope to earn some money. However, Telugu films are not screened in every area or region. Besides, most of the times, people in US need to travel to the nearest city where the film is being screened which adds up to the cost. People living in other foreign countries don’t even stand this chance because films just won’t release there simultaneously.

3) Pricing

In Andhra Pradesh, tickets are priced at anything between Rs 10 – Rs 150 (some multiplexes in Hyderabad charge Rs 250 for extra luxurious seats), whereas in US, the average costs range from $12-18. That’s a lot of money considering that tickets for Hollywood films are usually priced at $7-9.

4) Allegations of plagiarism, black money

Recently, someone told me that they won’t support or even watch a film if they come to know that certain scenes or the whole story is plagiarized and also if the producer has invested black money to make the film. The bone of contention is the argument that filmmakers have no right to point fingers at people downloading films illegally when they themselves have been ripping off stories and scenes from other films.

5) Delay in the release of DVD

The only source of watching a film, if one has missed it in theatres, is to wait for the official DVD launch. Unlike Bollywood, which has begun releasing DVDs within 2 months of a film’s release, it takes anywhere between 6-12 months before Telugu film DVDs are officially released in the market. Unless a person has been desperately waiting for a high quality print, there are very less chances that he or she will wait that long to watch that film.

6) Lack of streaming, legal download options

There’s absolutely no option to stream or legally download a Telugu film, because producers here haven’t considered making their films available on iTunes, Netflix, Hulu or Youtube soon after the film’s release. Since people living in areas other than where Telugu films release have no other option, they download films illegaly.

“Some people just want to watch the whole world burn” ~ Alfred, Dark Knight

We love anything that’s free of cost and that’s the bottomline of online piracy. Will people stop downloading films, if you give them more options like streaming, pay per view or legal downloads? Maybe not. But there’s a possibility of a large chunk of people watching films legally. It’s not that people are not aware of the pros and cons of online piracy, sometimes they can’t help being part of the game. I have been told that rival fan groups abet piracy or they themselves are involved in piracy of big starrer films. Can anything be done about it, especially to sensitize them of the issue? No.

“What were you trying to prove? That deep down, everyone’s as ugly as you? You’re alone!” ~ Batman, Dark Knight

Big wigs in film industry need to understand couple of things – 1) You make films to entertain people and want them to watch everything you make. Since everything you do is for the audience, they cannot be on the other side of the fence when it comes to piracy. You cannot view them as the Joker who’s hell bent on destroying your work. Sometimes people don’t have a choice. Unless something is done about the factors which make people download films, since they have no other option, you cannot expect them to empathize with you and stop piracy. It maybe your hard earned money and life, but for the audience, it’s just 2.30 hours of entertainment. 2) You have to understand how the internet, especially social media works. Instead of cribbing about how soon information, be it bad word of mouth, reviews or even illegal content, spreads, the time has come to have a look at the immense possibilities which internet has opened up to take your film to a wider audience.

Perhaps the time has come to reconsider how films are distributed and the revenue model which the film industry has been following for the past four decades. Traditionally, film producers are dependent on the theatrical collections to recover their investment. Satellite rights and other ancilliary rights form the rest of the revenue sources. Unlike Bollywood, where some of the biggest films in recent times have got offers ranging from Rs 30-75 crores as satellite rights, Telugu films, even those which turned out to be blockbusters, are still sold at Rs 5-10 crores. I have absolutely no idea what percentage of the revenue does the producer get from audio and DVD sales. In the age of internet, where you can get a great quality print within 2-3 weeks of a film’s release, will people still buy the official DVD montha after the film’s release? Think about it.

So what are the options which film producers can consider to convince people to watch films legally? Here’s my wishlist -

1) Allow legal downloading/streaming – This is the biggest favour you can do to people living outside India, especially people who live in areas where Telugu films don’t release. In the past few months, I have come across a large number of Russians and Europeans who watch Telugu films. The point is, you never know who’s eager to watch your film. In US, online streaming has grown by leaps and bounds thanks to the popularity of Netflix and iTunes. I presume that most Telugu films don’t run for more than 2-3 weeks in US, so it’ll be great if you can make your films available on Netflix, a month after the film’s release. Yes, there’ll be a drop in the theatrical collections, but then it’s save you from this horror of cribbing about online piracy all the time.

2) Tie-Up with YouTube, Torrent Sites – No Telugu film producer has considered this option so far. Couple of years ago, Siddharth starrer Striker became the first Indian film to be released on YouTube along with its theatrical release. Today, it has got more than 2.5 million hits and since it has been made possible because of an official tie up, the percentage of revenue which the producer gets is huge. If you are thinking of expansion in foreign markets, this is a great opportunity. Last year, one of the studios in US collaborated with BitTorrent as their official distribution partner. I have no idea about how the revenue is shared between the two, but it’s a kickass idea. Torrent sites have a wider reach and by making them part of the distribution channel, you are just a click away from every home which has a computer and internet.

3) DVD – You simply cannot wait for a film to celebrate its 100 days function or maybe even wait for the biggest festival in the year to release a DVD. These days, most films fade out of theatres within 50 days and there after, revenue generated from the theatres is extremely low. It would be great if the timespan between a film’s release and it’s DVD release is reduced drastically. Also, for those who have already scene the film, there has to be an incentive to buy a DVD. Additional scenes, behind the scenes footage, director’s commentary, interviews can be part of this package.

There’s always a reason behind why people do what they do. And it’s boils down to one simple thing – “CHOICE”. It’s their choice to watch a film in a theatre or download films illegaly. It’s their choice to empathize with the film industry’s fight against piracy or go on a rampage and destroy all the efforts. There’s no way you can stop online piracy. Perhaps the best we can do is hope that people will think twice before downloading films illegaly, if they have more options to watch them legally. It’s a ‘Moral Choice’ which every individual must make. Just like people of Gotham. So, who’s going to be the film industry’s ‘Dark Knight’ to save the day?

Written by,

Hemanth Kumar

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