Real Records or Marketing Ploys: TOI ... Chalanachithram.com | Topics | Search
Hide Clipart | Log Out | Register | Edit Profile

Last 30 mins | 1 | 2 | 4 hours     Last 1 | 7 Days

Chalanachithram.com DB » TF Industry related » Archive through November 11, 2011 » Real Records or Marketing Ploys: TOI Article « Previous Next »

Author Message
Top of pagePrevious messageNext messageBottom of page Link to this message

111
Side Hero
Username: 111

Post Number: 6008
Registered: 04-2008
Posted From: 198.185.18.207

Rating: 
Votes: 3 (Vote!)

Posted on Thursday, November 10, 2011 - 03:47 am:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

MD ki asalu elanti talk eee raledhu ee media nundi kooda..every body accepted as IH including non-fans..

Dookudu ni except mahi fans nobody is agreeing it as a IH...

asalu elanti HIT kotti kooda ela ayipoyaru.....chaa bad....
Top of pagePrevious messageNext messageBottom of page Link to this message

Blackberry
Junior Artist
Username: Blackberry

Post Number: 18
Registered: 02-2011
Posted From: 202.65.129.34

Rating: 
Votes: 1 (Vote!)

Posted on Thursday, November 10, 2011 - 02:57 am:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

http://epaper.timesofindia.com/Default/Scripting/A rticleWin.asp?From=Archive&Source=Page&Skin=TOINEW &BaseHref=TOIH/2011/11/10&PageLabel=25&EntityId=Ar 02500&ViewMode=HTML

BLOCKBUSTER kotti paruvu pogottukotam ante idenemo.


-Real records or Marketing ploys?" - News item in Hyd Times with big images of Ntr & Mahesh

-Superstar Mahesh posted on a social networking site that �Dookudu� is officially the highest grosser so far in the Telugu film industry (reports say that the film grossed a whopping 83.15 crore). Are all this claims true or are they just publicity gimmicks?

-Marketing strategies apart, much of the film�s hype is also about star rivalry. According to sources the makers of �Dookudu� were bent on beating the �Magadheera� record. �Ram Charan�s film ran for 50 days in 301 centers and the makers of �Dookudu� wanted to break that record and they claim that their film ran in 302 centers!� Similarly when �Dookudu� went about claiming that its overseas collections were 8 crore in 10 days, immediately �Oosaravelli� too joined the race, claiming they had 9.10 crore in just seven days.


superb shares chesina kooda Ooosaravelli lanti cnma lo polchi dobbi unna gaali mottham teesi pada dobbadu...

entha pani sesav ra TONY ga
Top of pagePrevious messageNext messageBottom of page Link to this message

Sensexxxxx
Side Hero
Username: Sensexxxxx

Post Number: 2066
Registered: 08-2011
Posted From: 69.141.156.218

Rating: N/A
Votes: 0 (Vote!)

Posted on Wednesday, November 09, 2011 - 10:54 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

Hyderabad Times gets you the real story behind the ârecord-breakingâ success of many films
Suresh Kavirayani


Success meets just three days after a film releases, claims of record-breaking overseas collections and announcements of unbelievable box office openings seem to be the new publicity stunts in T-Town. Irrespective of the filmâs fate at the BO, producers are going on record, making tall claims. And amidst all the media blitzkrieg, it is hard to figure out which film is doing well and which one is being hyped.

In the recent past, âBadrinathâ announced that it collected 16 crore in three days, while âOosaravelliâ producer BVSN Prasad stated that his film collected 56 crore in the first week itself. Superstar Mahesh posted on a social networking site that âDookuduâ is officially the highest grosser so far in the Telugu film industry (reports say that the film grossed a whopping 83.15 crore). Are all this claims true or are they just publicity gimmicks?

FAKE FIGURES âMost of these records are false and this is nothing but a ploy to lure audiences by creating a hype,â says filmmaker Thammareddy Bharadwaj. âIf the film collects more than 50 crore, then the producer has to pay commensurate commercial tax to the government. Maybe it would benefit government officials to crosscheck if producers are indeed paying taxes for the amounts they are publicly declaring,â he adds. But even here, producers have been able to work their way out. Award-winning filmmaker Chandra Siddharth says, âIâve heard of the commercial tax officials questioning producers about the tax when they claim their films collect huge amounts. But the producers apparently told them that itâs a marketing strategy!â reveals Chandra Siddharth.

STAR RIVALRY Marketing strategies apart, much of the filmâs hype is also about star rivalry. According to sources the makers of âDookuduâ were bent on beating the âMagadheeraâ record. âRam Charanâs film ran for 50 days in 301 centers and the makers of âDookuduâ wanted to break that record and they claim that their film ran in 302 centers!â Similarly when âDookuduâ went about claiming that its overseas collections were 8 crore in 10 days, immediately âOosaravelliâ too joined the race, claiming they had 9.10 crore in just seven days.

Most of these records are marketing gimmicks and itâs clearly a game of one-upmanship, says Siddharth. Agreeing with him Tammareddy says, âNone of these records are official. We do not have an organization or a film body that maintains these records.â

Vijayender Reddy, president of AP Exhibitors Association too feels that these records are not 100 per cent true. âI know many instances where stars had forced producers to run their films in theaters for the sake of records. They were pressurized to run the film for 50 days or 1 0 0 d ay s d e - spite few footfalls
.
FAN FACTOR Apart from the producers and the stars themselves, even fans have a role to play in perpetuating this unhealthy practice. Thammareddy Bharadwaj reveals, âTelugu film stars have a huge fan following. If the film does not run to a full house, there are instances of fans shelling out money from their pockets to make the show houseful. Such is the fan frenzy.â âI think stars have an important role to play in dissuading their fans from doing so,â he opines.

SUCCESS MEETS? A n o t h e r fad in Ttown these days is holding success meets just three days after the filmâs rel e a s e. Commenting on this trend, S i d d h a r t h says, âEarlier, in the Telugu film industry, films were declared a hit if they ran for 100 days. Nowadays it is different.â And according to our source, the bigger the flop, the sooner the success meet is held. âItâs the producers way of making some money by selling the event to TV channels!â he reveals.

suresh.kavirayani@timesgroup.com
Top of pagePrevious messageNext messageBottom of page Link to this message

Sensexxxxx
Side Hero
Username: Sensexxxxx

Post Number: 2065
Registered: 08-2011
Posted From: 69.141.156.218

Rating: N/A
Votes: 0 (Vote!)

Posted on Wednesday, November 09, 2011 - 10:54 pm:   Insert Quote Edit PostDelete PostPrint Post   Move Post (Moderator/Admin Only)Ban Poster IP (Moderator/Admin only)

http://harithehero.blogspot.com/2011/11/real-records-or-mark eting-plots-toi.html?spref=tw

Add Your Message Here
Post:
Bold text Italics Underline Create a hyperlink Insert a clipart image HASH(0x8ea8648){Movie Clipart}
Show / Hide regular icons selection options

Click on following links to open cliparts by Alphabetical Order

 A   B   C   D   E   F   G   H   I   J   K   L   M  

 N   O   P   Q   R   S   T   U   V   W   X   Y   Z  

Show / Hide Filmy icons selection options

Click on following links to open cliparts by Alphabetical Order

 A   B   C   D   E   F   G   H   I   J   K   L   M  

 N   O   P   Q   R   S   T   U   V   W   X   Y   Z  


Username: Posting Information:
This is a public posting area. Enter your username and password if you have an account. Otherwise, enter your full name as your username and leave the password blank. Your e-mail address is optional.
Password:
E-mail:
Options: Enable HTML code in message
Automatically activate URLs in message
Action: