| Author | Message | ||
     Newguy123 Hero Username: Newguy123 Post Number: 12207 Registered: 01-2009 Posted From: 69.116.147.107 Rating: N/A |
| ||
| Newguy123 Hero Username: Newguy123 Post Number: 12206 Registered: 01-2009 Posted From: 69.116.147.107 Rating: N/A |
anthena? at;east 130$ income add chestadu anukunna..  | ||
| Shikari Comedian Username: Shikari Post Number: 1676 Registered: 03-2010 Posted From: 122.175.82.138 Rating: N/A |
MUMBAI: SO, what powers Sun? Rajinikanth, of course! Itâs not one of those email/SMS jokes on the Tamil superstar; Rajini-starrer Robot added a cool 179 crore to the third quarter numbers of Kalanithi Maranâs Sun TV Network , accounting for nearly 30% of the companyâs revenues for the period. âIt was Rajiniâs formidable brand image that did the trick this quarter,â says Ajay Vidyasagar, Chief Operating Officer of Sun TV. âWhile there is no official source for box office collections, Robot must have raked in at least 375 crore for us and the trade combined and this is a conservative estimate,â he says. The company had spent 132 crore to make the film. Sun TV posted a 50% increase in revenues to 607.06 crore during the quarter ended December 2010. The companyâs net profit rose 48% to 225.5 crore. Rajiniâs portrayal of superhuman characters earned him superstar status among filmcrazy Tamils while some of the 61-year-old actorâs movies became cult hits even on foreign shores. After a forgettable stint in Hindi films in 1980s, he earned pan-India acceptance after the unprecedented success of Robot. This was followed by a wave of Rajinikanth jokes that are still being made and circulated through emails and SMSes. Robot, arguably the biggest Indian film ever, was released on October 1 last year in more than 2,400 screens worldwide, while the movieâs Tamil version Enthiran was released in 1,400 screens in Tamil Nadu. Aggresive marketing for Rajini film âThis is a huge number for an India movie,â says Mohan Lal, media analyst at the Mumbai office of UK-based Elara Capital Plc. Sun TV bought the rights of Robot from the original producers Eros Entertainment and Ayngaran International , which backed out citing failures of other projects and global financial crisis. Sun TVâs gamble to produce the most expensive Indian film ever paid off as the movie became a big hit with the audiences. Robot grossed Rs 62 crore from all versions in the first weekend and Rs 117 crore in the first week, thus becoming the first Indian film to cross this mark in a week. The film went on to become the highest grosser, overtaking Aamir Khanâs 3 Idiots. Part of the huge success was due to the aggressive marketing unleashed by Sun TV. âRobot became the top searched item on Google five days before the movie hit the screens,â says Vidyasagar. The film gained from the increasing acceptance of masala movies among Indiaâs movie-going public. âThe success of movies such as the âRobotâ, âDabanggâ and âGhajiniâ clearly suggest that the audience is accepting masala movies,â says trade analyst Amod Mehra. âDuring 1980s, people used to love entertainers without any social messages. That phase seems to be coming back,â he adds. âThere is a subtle change in the mindset of movie makers. Earlier, they used to make movies for the balcony class. Now they are making it for stalls,â says film critic Taran Adarsh . âThe spending power of the masses has increased and they (moviemakers) know how to cash in on it.â http://economictimes.indiatimes.com/news/news-by-industry/me dia/entertainment-/entertainment/rajinikanth-adds-30-to-kala nithi-marans-sun-tv-network-revenue/articleshow/7394423.cms http://i52.tinypic.com/11k81lj.jpg http://i56.tinypic.com/2psggtd.jpg |
