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Disheartened Soma Kancherla - WSJ

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Andhravodu
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Posted on Tuesday, May 09, 2017 - 12:00 pm:       


Andhrawala:

We were stunned. This clearly turned into an event, said Greg Foster, CEO of IMAX. When you have full houses on Thursday night


 

Andhrawala
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Posted on Tuesday, May 09, 2017 - 11:25 am:       

Full article

Itâs being called Indiaâs âStar Wars,â smashing box-office records worldwide. The wild superhero epic âBaahubali 2: The Conclusion,â which opened at the end of April, has become the highest grossing Indian film in history, and its breakthrough in the U.S. may be just as significant.

With a $10.3 million opening weekend April 28, it was the No. 3 film in America, beating DreamWorks Animationâs âBoss Baby,â Tom Hanks in âThe Circleâ and other Hollywood fare. It did so even though it opened on only 425 screens around the country, selected for their demographics, averaging $24,364 per screen. The No. 1 film the same weekend, âThe Fate of The Furious,â averaged only $4,890 per screen, on 4,077 screens.

The film is a fictional action fantasy featuring a hunky warrior prince who can throw trees and wrestle bulls but still loves his mother. It had the third-largest opening for a foreign-language film in U.S. history (after the Chinese films âHeroâ in 2004 and âJet Liâs Fearlessâ in 2006). It was the all-time biggest domestic IMAX opening for a foreign-language film, playing in 45 IMAX theaters targeted to areas with large Indian populations, according to IMAX.

âWe were stunned. This clearly turned into an event,â said Greg Foster, CEO of IMAX. âWhen you have full houses on Thursday night, on something that was unbelievably viral in how the information was disseminated to the Indian diaspora, youâre tapping into something.â

The blockbuster premiere reflected shifting demographics across America. Although the Indian-American population represents only 1% of the U.S., it is fast-growing with high disposable income. The Indian-American population grew to nearly 3 million in 2010, up 69% from 2000. In 2014 Indian citizens accounted for 70% of H-1B employment applications in the U.S.
The actor Sathyaraj stars in âBaahubali 2: The Conclusionâ
The actor Sathyaraj stars in âBaahubali 2: The Conclusionâ Photo: Everett Collection

âThereâs a passionate fan base and huge demand for these stylized works of cinema,â says Paul Dergarabedian, senior media analyst at box-office tracker comScore. âThe fact that a massive theater chain like AMC showcased the film, and broke records, could open the door to an expansion of the release of these Bollywood/Tollywood gems, and bring them a more mainstream audience.â

Like the first âBaahubaliâ movie, âBaahubali 2: The Conclusionâ is a fantasy. It runs 2 hours, 47 minutes and is mostly backstory to the first installment. Indian star Prabhas plays the human demigod Amarendra Baahubali, a sort of cross between Hercules and Braveheart. The film features human catapults and a stampede of bulls with flaming horns. There are shirtless, muscular men swinging swords and women in flowing rainbows of saris. The lavish song-and-dance numbers make âLa La Landâ look like amateur hour. Battle scenes are just as choreographed, aided by frequently unsubtle computer imagery, especially for the many scenes that depict animals. (Indian law prohibits many uses of real animals in films.)

In India, the film is causing a stir because it comes from the underdog Telugu-language film industry, based in Southern India and nicknamed Tollywood, rather than the Hindi-language Bollywood, centered in Mumbai. Itâs dubbed in Hindi and Tamil to reach a wide audience across India and is subtitled in the U.S. Great India Films, which has been distributing south Indian films globally for more than a decade, made this its widest American release. As of this past weekend, itâs on track to surpass 10 billion rupees (close to $155 million) at the Indian box office. The film has reached $16 million so far in the U.S.

Soma Kancherla, a partner in Great India Films, the distributor of âBaahubali 2â in North America, says Indian films are finding a growing audience in the U.S. But he thinks a successful import like âBaahubali 2â remains a once-in-a-while event and believes the crossover appeal of Indian films to non-Indian audiences has a ways to go. The most-successful foreign language films in the U.S, like âCrouching Tiger, Hidden Dragon,â âAmelie,â and âLife is Beautiful,â started as art-house films and slowly expanded to find wider audiences. English director Danny Boyle brought Bollywood sensibility to a non-Indian audience with âSlumdog Millionaire.â But popular Indian films like the âBaahubaliâ movies, which mix adventure, tragedy, violence, romance, and music, havenât connected with Western audiences the way those smaller, more independent-feeling films have.

And Mr. Kancherlaâs small distribution company didnât do the kind of advance publicity that big studios do. Still, he was disheartened by the near complete absence of reviews in non-Indian media.

âCritics on Yahoo or Rotten Tomatoes, or somewhere. I havenât seen anything like that,â he said. On Rotten Tomatoes recently âBaahubali 2â boasted a 92% audience score and had no rating at all from critics. Imports like this still take a back seat to Hollywood blockbusters.

Despite the Indian filmâs success, after its first week it was replaced on nearly every IMAX screen by âGuardians of the Galaxy Vol. 2.â
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Mamamiya
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Posted on Tuesday, May 09, 2017 - 04:19 am:       

//he is just in PFDB//

id eanti PFDB lo
 

Kadapanagfan
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Posted on Tuesday, May 09, 2017 - 03:59 am:       

dabbulu vachay ga inka badha yenduku?
 

Ennarai
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Posted on Monday, May 08, 2017 - 03:19 pm:       


New_user:


he is just in PFDB
 

Scorpio
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Posted on Monday, May 08, 2017 - 03:17 pm:       

Record $7M Advance For North American Rights To Indian Fantasy 'Baahubali: The Conclusion'

https://www.forbes.com/sites/dongroves/2016/10/03/record-adv ance-for-north-american-rights-to-indian-fantasy-baahubali-t he-conclusion/#9fae2f241ef1
You do one more Mumbai, you lose Balochistan - NSA Ajit Doval
 

Scorpio
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Posted on Monday, May 08, 2017 - 03:04 pm:       


Andhrawala:

But kanpinchani Simhaalu endharooo




oka area ki nuvvu kuda unnaav kadaa annai...


You do one more Mumbai, you lose Balochistan - NSA Ajit Doval
 

Andhrawala
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Posted on Monday, May 08, 2017 - 03:02 pm:       


Scorpio:

Soma + Agni kurrod...eellu iddarena distributors ?




Kanipinche simhaalu veelu idharu

But kanpinchani Simhaalu endharooo
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Scorpio
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Posted on Monday, May 08, 2017 - 03:02 pm:       

Soma + Agni kurrod...eellu iddarena distributors ?
You do one more Mumbai, you lose Balochistan - NSA Ajit Doval
 

Bimmer
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Posted on Monday, May 08, 2017 - 02:38 pm:       

Imax dorakadam lucky for 1st week...image if GOG-2 was released on Apr 28
WE THE NORTH
 

Andhrawala
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Posted on Monday, May 08, 2017 - 02:36 pm:       

Movie ki ravaaalsina dabbu lo max 1st weekee katha avachedhi

also the movie was able to beat movies liek BossBaby etc becaouse of the ticket price not becos of Footfalls
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New_user
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Posted on Monday, May 08, 2017 - 02:34 pm:       

OT

Eeyana DB member aa?
 

New_user
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Posted on Monday, May 08, 2017 - 02:32 pm:       

https://www.wsj.com/articles/how-an-indian-superhero-film-be at-hollywood-competitors-at-the-box-office-1494260710

Soma Kancherla, a partner in Great India Films, the distributor of âBaahubali 2â in North America, says Indian films are finding a growing audience in the U.S. But he thinks a successful import like âBaahubali 2â remains a once-in-a-while event and believes the crossover appeal of Indian films to non-Indian audiences has a ways to go. The most-successful foreign language films in the U.S, like âCrouching Tiger, Hidden Dragon,â âAmelie,â and âLife is Beautiful,â started as art-house films and slowly expanded to find wider audiences. English director Danny Boyle brought Bollywood sensibility to a non-Indian audience with âSlumdog Millionaire.â But popular Indian films like the âBaahubaliâ movies, which mix adventure, tragedy, violence, romance, and music, havenât connected with Western audiences the way those smaller, more independent-feeling films have.

And Mr. Kancherlaâs small distribution company didnât do the kind of advance publicity that big studios do. Still, he was disheartened by the near complete absence of reviews in non-Indian media.

âCritics on Yahoo or Rotten Tomatoes, or somewhere. I havenât seen anything like that,â he said. On Rotten Tomatoes recently âBaahubali 2â boasted a 92% audience score and had no rating at all from critics. Imports like this still take a back seat to Hollywood blockbusters.

Despite the Indian filmâs success, after its first week it was replaced on nearly every IMAX screen by âGuardians of the Galaxy Vol. 2.â

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