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Chalanachithram.com DB » New TF Industry Related » Archive through November 23, 2016 » Centimetre chanuviste kilometre paakese rakam manollu « Previous Next »
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Tantri_the_mantri
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Username: Tantri_the_mantri

Post Number: 325
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Posted From: 173.11.174.133

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Posted on Monday, November 21, 2016 - 05:35 pm:       

this one's not related to note ban...

http://www.thehansindia.com/posts/index/Commoner/2016-11-22/ WhatsApp-gives-wings-of-freedom-to-housewives/265047

WhatsApp gives wings of freedom to housewives
IANS | Nov 22,2016 , 03:15 AM IST


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..New Delhi : A year ago, when 28-year-old Soma Chatterjee Maiti started using mobile messaging app WhatsApp, she did not know that one day the platform would economically empower her. Living in the small town of Khorda in Bhubaneswar, Maiti is a school teacher and sells suits and sarees via her WhatsApp group during her spare time. She informed her friends about the idea and they helped her get more customers from across the country.

“The group currently comprises 30 people belonging to different cities like Delhi, Bangalore and in West Bengal, among others. Moreover, it's been just six months since I started this business. Every now and then, my friends introduce me to new members to whom my products can be sold,” Maiti said.

Creating a group is not where her job ends. Maiti has to make sure that the group remains active, for which she keeps on following up, like asking the members if the package was delivered properly. Besides, she keeps on posting the pictures of her products in the group, so that the sales do not slow down.

“Whatever material I have, I click its pictures and post it in the group. If a person likes a product, she directly contacts me over phone and the deal is taken further,” Maiti added. WhatsApp is a social community tool and these days it is becoming an opportunity for homemakers to earn as well as stand on their feet, while not restricting themselves to just being “homemakers”.

Just like Maiti, 30-year-old Pooja Srivastava, who lives in Ghaziabad, has also created a group on WhatsApp called “Bend the Trend”. The name suggests breaking the general trend of shopping in the malls or via online portals, through a daily-use app, making the process easier. “With about four years of using WhatsApp, I thought of starting my own business this year. I was aware that this app is quite popular and has every feature I needed to kick-start my business,” Srivastava said.

There are 76 members in the group who hail from various metros of India, along with some belonging to countries like Canada, Singapore and the US. Her group also exists on Facebook which helps her get customers from abroad. Srivastava sells all sorts of apparel, artificial jewellery, kids wear, fashion accessories, etc., and earns around Rs 30,000 in a month.

Prior to starting her business, Srivastava was an Assistant Professor at the Sun Institute of Management and Technology in Shahjahanpur, Uttar Pradesh. “I used to teach a few years back and even before that I was an HR professional. However, after getting married, I shifted to Ghaziabad and it was difficult to find a new job here. Thus, I decided to start my own business,” she added.

According to Anoop Mishra, a Lucknow-based social media analyst, technology is becoming an enabler for homemakers these days. “One-touch mobile accessibility of social applications is playing a wider role in making ideas visible and viral. Easy accessibility of technology and cost-effectiveness are encouraging homemakers day by day,” Mishra said in an email interview.

With Prime Minister Narendra Modi's schemes like “Make in India” and “Skill India” getting a push, Mishra thinks that these homemakers-turning-entrepreneurs can be recognised if they are good enough at their work. “To make their story bigger, they would have to be exceptionally different and must go beyond the limits,” he asserted.

Yashmalika Singh, a resident of Delhi, has also been using WhatsApp for quite some time. She has a paying guest house (Ashirwaad PG) for girls in Dwarka and whoever lives there, she easily connects with them through this app. “Whenever she has to inform or ask something, she would send a text in the group she has created on WhatsApp, instead of calling the person individually,” informs Riya Singh, who lives there.

It's true that technology is evolving every day and with its evolution, people are also looking for possibilities to make their lives better. In an era where we talk of gender equality, a tool like WhatsApp is helping these homemakers attain their own identity and freedom.
 

Tantri_the_mantri
Junior Artist
Username: Tantri_the_mantri

Post Number: 324
Registered: 03-2015
Posted From: 173.11.174.133

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Posted on Monday, November 21, 2016 - 05:32 pm:       

"During the first week, we saw a 15-20% decrease in business but this weekend, sales were marginal 2-3% below normal," said Murali Krishna Parna, CEO at Sagar Ratna Restaurants. "For many of us, it's a blessing in disguise operationally because we have to handle less cash."
 

Tantri_the_mantri
Junior Artist
Username: Tantri_the_mantri

Post Number: 323
Registered: 03-2015
Posted From: 173.11.174.133

Rating: N/A
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Posted on Monday, November 21, 2016 - 05:32 pm:       

I think as a nation we are collectively very good at adapting acc. to situation..

we will come strong out of this note ban too....this is just the beginning to a new India I hopee.....
 

Tantri_the_mantri
Junior Artist
Username: Tantri_the_mantri

Post Number: 322
Registered: 03-2015
Posted From: 173.11.174.133

Rating: N/A
Votes: 0 (Vote!)

Posted on Monday, November 21, 2016 - 05:31 pm:       

http://timesofindia.indiatimes.com/business/india-business/F ast-food-chains-dish-out-cashless-buying-recipe/articleshow/ 55550730.cms

Fast-food chains dish out cashless buying recipe

John Sarkar | TNN | Nov 22, 2016, 04.00 AM IST

New Delhi: Don't worry about change, said a McDonald's employee in the Capital on Monday, when a customer flashed a brand new Rs 2,000 note. The smile on his face along with the long queue at the cash register suggested, it was business as usual for the US burger chain. After taking a severe hit from demonetization, India's Rs 8,000-crore fast-food industry seems to be back on track, thanks to an unbelievable surge in cashless transactions in the sector.
"Around two years ago, we worked very hard on digitising everything at McDonald's and we were ready with the platform of digital payments, including having e-wallets," said Amit Jatia, vice-chairman, Westlife Development, which operates McDonald's restaurants in west and south India. "With the recent demonetisation rule, our cashless transactions have gone up to 75% from 25%."

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It's a similar scenario at other quick service restaurant (QSR) chains across the country. "In the first week after demonetisation, business took a big hit," said Murugan Narayanaswamy, senior VP (marketing) at Domino's Pizza, which runs around 1,100 restaurants across 251 cities. "Sales were down by 10-12%. But now, things are turning around and sales are just slightly below normal."
Industry experts said the impact of demonetisation on the Indian fast-food market is a temporary phenomenon that will diminish as consumers overcome their initial jitters. "Fine dining restaurants, where the average cost per person is Rs 3,000-5,000 will be hurt more," said Arvind Singhal, founder and chairman at retail consultancy Technopak. "For fast food chains, it's just a matter of time before things bounce back."
At Indian QSR chain Sagar Ratna, which serves South Indian fare, cash transactions have gone down to 10% from around 75% after PM Narendra Modi's demonetisation announcement. "During the first week, we saw a 15-20% decrease in business but this weekend, sales were marginal 2-3% below normal," said Murali Krishna Parna, CEO at Sagar Ratna Restaurants. "For many of us, it's a blessing in disguise operationally because we have to handle less cash."
To help consumers make a smooth cash-to-cashless transition, nearly all fast-food brands have doubled their efforts. Rahul Shinde, MD of KFC India, said the company's delivery boys carry card PoS machines. "We as a brand are encouraging consumers to use e-payments and mobile wallets — there is a 15% cashback on Paytm transactions at all our restaurants," he said.

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