| Author | Message | ||
     Bluelagoon Junior Artist Username: Bluelagoon Post Number: 82 Registered: 12-2013 Posted From: 49.207.205.32 Rating: N/A |
sakshi circulation is less in telangana compared to eenadu.yes in SA diff is less.i just saw district wise figures going through audit figures between jan to june 2013.lets wait till feb 17 2014. if sakshi maintains 12 lakh then sabbam hari is wrong obviously | ||
| Goldrush Side Hero Username: Goldrush Post Number: 2287 Registered: 03-2012 Posted From: 173.61.153.202 Rating: |
T loo Namesthe Telangana bagha debba esindi Sakshi ki. SA loo Eenadu and Sakshi diff is very less.1 lakh diff anukunta. | ||
| Bluelagoon Junior Artist Username: Bluelagoon Post Number: 79 Registered: 12-2013 Posted From: 49.207.205.32 Rating: N/A |
DNA contests IRS numbers The Media Research Users Council (MRUC) unveiled the much awaited data for the new Indian Readership Survey (IRS) in Mumbai on January 28, 2014. Despite MRUC’s best intentions to release a controversy and error free data, DNA has made their dis-satisfaction with the latest IRS 2013 quite clear. The English daily has clearly stated in its January 29, 2014 edition that “DNA contests data presented by MRUC, there’s a clear mis-match between survey figures and our database. DNA has a robust subscription base and we have names, contact numbers, and addresses of most of our readers, who have opted for a paid subscription scheme. This also shows our loyal reader database, which is extremely stable we would, therefore, like to know the basis of the readings.†Related Stories •Print players not in agreement with IRS numbers • New IRS 2013: Dainik Jagran tops dailies list •Print industry still cautious about latest IRS numbers •Discovery Channel's magazine hits newsstands in India •New IRS 2013: Dainik Jagran tops dailies list DNA further maintained that there seemed to be an honest error on part of the MRUC. The publication has also written to the Director General and Chairman of the Technical Committee, MRUC (Paritosh Joshi) seeking clarification. “Controversy free IRS is the intention, all the stakeholders have played a part in making this happen, everybody should feel convinced that there is an integrity around the study,†Paritosh Joshi, Chairman, Technical Committee, MRUC had said at the unveiling of the data on January 28. Hopefully the questions raised by DNA will be resolved, but is the latest IRS really controversy free? It remains to be seen... | ||
| Bluelagoon Junior Artist Username: Bluelagoon Post Number: 77 Registered: 12-2013 Posted From: 49.207.205.32 Rating: N/A |
so not only sakshi some other major news papers i.e TRIBUNE AND HINDU papers and also DNA IRS numbers show wide divergence between last year and this year figures.so there is some controversy this time.LETS WAIT TILL ABC AUDIT FIGURES COME OUT. | ||
| Bluelagoon Junior Artist Username: Bluelagoon Post Number: 76 Registered: 12-2013 Posted From: 49.207.205.32 Rating: |
Sakshi Telugu 1,250,664 JAN -JUNE 2013 1,338,845 JUL -DEC 2012 Eenadu Telugu 1,767,143 JAN-JUNE 2013 1,737,086 JUL -DEC 2012 AUDIT BUREAU OF CIRCULATIONS Details of most circulated publications for the audit period January - June 2013 Audited Circulation figures for the Audit Period July - December 2013 due on or before 17th February 2014 . READ BELOW .SEEMS NRS IS MORE RELIABLE THAN IRS IN READERSHIP SURVEY AUDIT BUREAU OF CIRCULATION (ABC) ABC is one of several organizations of the same name operating in different parts of the world. The ABC is a non-profit, self-disciplining, voluntary organization consisting of Publishers, Advertisers and Advertising Agencies. It has done pioneering work in developing systems to verify the circulation data published by those newspapers and periodicals, which have earned the right to display its emblem. The Audit Bureau of Circulations (ABC) was founded in 1948, is an association consisting of publishers, advertisers and advertising agencies. ABC as it is called and understood by all, is a founder member of the International Federation of Audit Bureaux of Circulations. The main function of ABC is to evolve, lay down a standard and uniform procedure by which a member publisher shall compute its net paid circulation figure. A firm of Chartered Accountants approved by the Bureau checks the circulation figures so arrived at. The Bureau issues ABC certificates every six months to those publishers whose circulation figures confirm to the rules and regulations set out by the Bureau and duly certified by a Chartered Accountant who is from the approved panel of the Bureau. ABC's membership today includes 380 publishers of national and regional importance, 189 advertising agencies, 74 Advertisers & 19 New Agencies and Associations connected with print media and advertising. It covers more than 50 major towns in India. Facts and figures, which are checked and certified by an independent body, are very important in advertising business. It increases confidence and sets high standards. An advertiser would like to know the facts and figures before investing his money in advertising. And before investing the money, the advertiser ought to know how many people buy which publication in which area. The ABC gives all these vital facts every six months. The ABC figures are not the outcome of opinions, claims or guesswork, but they are the result of rigid, in-depth and impartial audits of paid circulations of member publications by independent and leading firms of Chartered Accountants working in accordance with the rules/procedures set by the Bureau. An advertising agency would want to make valid and rational recommendations for the proper distribution of his clients' advertising budget. A publisher gets a Certificate of Circulation, which is a proof to the advertiser of the coverage he is offering. IRS AND NRS were two agencies before in nov 2011 both merged and it is called IRS.BASICALLY IRS OR NRS are just surveys9the name itself says survey i.e indian readership survey) based on statistical analysis just like OPINION POLLS SURVEYS .on OPINION POLLS SURVEYS SEVERAL DISAGREEthere is always argument on that as where as ABC AUDIT is like election commission final results READ BELOW THIS TIME SOME CONTROVERSY IN IRS FIGURES. Print players not in agreement with IRS numbers After releasing the new Indian Readership Survey (IRS) data in Mumbai on January 28, MRUC released the readership numbers in Delhi a day later. Following this, quite a few print players have expressed their discontent with the numbers released. When some of them said that the previous survey was much better than the latest IRS, Paritosh Joshi, Chairman, Technical Committee, MRUC asked them not to compare the previous research to the latest one. The print publishers contend that though the print industry will adopt the latest survey numbers, media planners will still compare the data for both the years and draw their inference. Related Stories • New IRS 2013: Dainik Jagran tops dailies list •DNA contests IRS numbers •Print industry still cautious about latest IRS numbers •Discovery Channel's magazine hits newsstands in India •New IRS 2013: Dainik Jagran tops dailies list Citing an example, Ameet Kumar Sharma, National Head, Circulation, The Tribune pointed out, “One of the English dailies in Mumbai according to RNI certification has 1.2 lakh circulation, however, the IRS readership shows 5 lakh. How is this possible?†He further said, “According to the Audit Bureau of Circulation (ABC), we are growing on a regular basis, but IRS figures suggest that we have lost an Average Issue Readership (AIR) of around 2 lakh. Who can explain this to us? Our readers and consumers will get affected by this survey.†In response to the issues raised by the print publishers, Ravi Rao, Chairman, MRUC asked them to send a note to MRCU with their point of view and opinions in writing. “We will reply each one of the letters by the end of next week,†he said, adding that MRUC is prepared to have face to face interactions if needed. Print players’ POV AS Raghunath, Senior Print Media Consultant for Prabhat Khabar, Sakshi and DNA felt, “The survey has been done in a hurry in order to meet the deadline. There was no proper back check done. Some of the newspapers that hadn’t featured in the top 15 in the previous survey, are now in the seventh rank.†Raghunath also pointed out that the report indicates that there is decline in the print industry per se. On the other hand, the World Association of Newspapers and International News Media Marketing Association feel that India is a country where print is surviving. “As a publication, we will take it up with our own body and lodge a protest,†he added. Along similar lines, The Tribune’s Sharma noted, “It is a completely contradictory currency that has come out. According to another currency, the ABC, we are growing. The IRS has completely shaken our trust in this currency. We are going dive deep as it is too early to comment since the complete results are not out. We are analysing the data and questioning how there is so much difference between last year and this year.†Meanwhile, on a different note, Shantanu Bhanja, CMO, HT Media strongly supported the current IRS results and felt that the technical committee and the process are extremely strong. “That was the whole idea of doing it and it can’t be compared with the previous survey,†he maintained. Bhanja further said, “As far as the process is concerned, there is every reason to believe that the questionnaire methodology is much more credible and it will respond with some numbers that you may or may not like. Therefore, we should look in the forward direction. The readership survey gives a chance to set trends and recalibrate the market.†Srinivasan further pointed out that several language publications have also taken huge beatings, with the South been more deeply affected as compared to the West or North. “These are some of the things that the print players are worried about,†he added. Meanwhile, coming to the defence of the latest IRS, Arvind Kalia, National Marketing Head, Patrika Group commented, “The present IRS has achieved its declared objective of eliminating non-sampling errors from field work and effective use of CAPI methods.†Incidentally, Rajasthan Patrika has seen growth in the current survey. When asked about the print players’ discontent with the latest survey, Paritosh Joshi told exchange4media, “I think it is because the outcome is not what they would have wanted to see. We don’t operate on outcomes, we operate on the process. We don’t operate on the numbers directly and don’t have control over the readership numbers. Our job ends the moment the technology is finalised. We supervise the process to ensure it is being conducted with the highest standards of integrity. I can assure that those standards of ethicality have been met through the research.†Joshi also highlighted, “We have done with whatever resources we have and even this data is very reliable and robust. You may not have seen such as consumer classification. We need to identify what are the attractive features of the audiences rather than looking up for numbers. We need to see the anatomy of these numbers and see what lies beneath these numbers and use that as the selling point.†Suresh Srinivasan, Vice President, The Hindu was one of the first to raise concerns regarding the process. He said, “We have lots of reservations on it, there are lots of errors and gaps that we need to understand. Several publications have shown huge decline; while the MRUC says you should not compare with the previous data, but I think the media planners will definitely want to do that comparison, which compromises the position of several publications http://www.exchange4media.com/54411_print-players-not-in-agr eement-with-irs-numbers.html so guys wait till feb 17 to write off sakshi.I.E ON FEB 17 ABC AUDIT FIGURES FROM JUNE-DEC 2013 WILL COME OUT. IRS readership is not as FOOLPROOF as ABC AUDIT.every one in print world knows that. but one thing is sure sakshi can never beat eenadu } |
